The Retail Market Analysis: Jefferson County, Indiana presents the results of a year-long study of Jefferson County's urban and agricultural retail markets. Based on over 3,000 surveys completed by local residents and businesses, the report presents the perceptions, needs and motivations of local shoppers, businesses and farmers. It indicates the stores and services most desired and needed in the county and identifies the factors that shoppers consider important in deciding where to shop.

Marketek of Atlanta, Georgia, who prepared the report, indicates the amount and types of new retail space the county could support over the next ten years. It recommends strategies for retail development and alternative agricultural solutions for tobacco curtailment and dollar leakage out of the county.

The report is a strong instrument for retail market development in downtown and hilltop Madison, Hanover, and rural Jefferson County. Its goal is to help improve the quality of life in our community.